Groundwork Cheshire, Lancashire & Merseyside, acting on behalf of Northwich Business Improvement District (BID) seeks to procure the services of a marketing agency or collective of agencies who will deliver the marketing and communications for the BID. The primary purpose being to showcase Northwich as a place to do business and for visitors and consumers to enjoy what the town has to offer in terms of history, heritage, open green space, leisure, hospitality and retail.
About this tender:
Northwich BID has been working with the business community in Northwich town centre since 2014. Northwich town centre already has strong marketing assets, not least of which are the promotional activities of the BID itself. Over the past 10 years, the BID has developed the Visit Northwich brand to deliver effective promotional campaigns across key marketing channels, including, website, social media, print & digital advertisements, B2B and B2C newsletters, and events.
Following a recent ballot process the BID has now been secured for a further 5-year term, which will also see an extension to the footprint of the BID area and will include a range of new businesses for the first time. The successful agency / agencies will need to consider and evidence their approach to incorporating new businesses into their activities.
The tender is in two lots which may be delivered by the same supplier or as individual pieces of work by several suppliers. Our preference is to work with one supplier but are willing to work with multiple suppliers to achieve the best outcome for Northwich.
Lot 1 – Social Media Management & Business Promotion
Lot 2 – Content Strategy, Website Management & Email Communications
Timeline
The outline timescales for the project are:
3rd June 2024 – Specification issued
By 24th June 2024 – Supplier to submit an expression of interest (an email to [email protected] detailing the Lots you plan to tender for, your company name, a contact name and contact details)
5th July 2024 – Supplier to submit quotations no later than 5pm on this date.
w/c 8th July 2024 – Supplier shortlisting.
w/c 15th July 2024 – Shortlisted agencies to pitch to nominated members of the Northwich BID Board
Before 29th July 2024 – Successful marketing agency appointed
1st September 2024 – Project delivery begins