Manchester-based agency ECHO has been appointed by Northwich Business Improvement District (BID) to provide marketing and PR to showcase Northwich as a place to do business and for visitors to enjoy what the town has to offer in terms of history, heritage, open green space, leisure, hospitality and retail.
Managed by Groundwork Cheshire, Lancashire & Merseyside, Northwich BID has been working with the business community in Northwich town centre since 2014. Following a recent ballot process, the BID has now been secured for a further 5-year term, which has also seen an extension to the footprint of the BID area and includes a range of new businesses for the first time.
ECHO have been appointed to provide PR, marketing, social and digital support for Northwich BID and it’s newly extended footprint.
The go-to agency for F&B, leisure, destination and retail PR, ECHO has a strong pedigree in marketing communications for the hospitality, leisure and destination sectors and has over 10 years’ experience working with BIDs in the North West, including Manchester City Centre BID and Burnley BID.
Quote from Nikki Halliday, Northwich BID Project Manager, said: “We’re delighted to have appointed ECHO to help us put Northwich on the map. Their expertise and knowledge of destination marketing and placemaking shone through when we met them and we’re excited to be working with them to deliver great results.”
Kat Booth, co-founder at ECHO, said: “We’re really looking forward to working with the team at Northwich BID and helping to showcase all the fantastic things the town has to offer, including all the independent businesses and events such as the Pina Colada Festival and the Christmas Extravaganza. We’re passionate about placemaking and have a lot of experience working with BIDs over the past decade, so we’re ready to hit the ground running!”